SynthPrismFor trade shops and appointment businesses
Your feed keeps posting when the work gets busy
SynthPrism drafts your social posts and publishes them on a schedule to Instagram, Facebook, Bluesky and Pinterest, so the feed does not go quiet in your busiest weeks. It is the content layer of one connected stack, with Mycel as the brain.
Free plan, no card needed.
Martello's own posts publish through SynthPrism.
Built for owners who are busy doing the work
When the trucks are out or the chairs are full, nobody has time to post, and the feed goes quiet right when people are looking for you. SynthPrism is for HVAC, plumbing, electrical, roofing, landscaping, cleaning and pest control shops, and for salons, barbers, lash and brow studios, med spas, tattoo studios and groomers.
See it before you sign up.
Click through four real SynthPrism screens: AI writing a post in your brand voice, the calendar, your connected channels and results. No signup and no email needed.
Drafts the post
Type what is happening this week and SynthPrism suggests captions and makes the image or short voiced clip to go with it. When your brand is connected to Mycel, caption ideas can draw on the business details kept there.
Publishes on a schedule
Line up the month on one calendar in your own time zone. SynthPrism publishes each post on time to your connected social accounts, whether or not anyone is at a desk.
Approval by link
Turn on client approval and send a link. The owner or client opens it on a phone with no account, then approves each post or asks for a change. A post in the link waits until it is approved.
One connected stack, with Mycel as the brain
Internal ops, customer ops, reviews and content usually means five vendors that don't talk to each other. Here it is one stack wired to one brain, Mycel, and one sign-in covers all five apps.
Mycel
The brain: the business's memory and the owner's desk. The other apps read from it.
Relay or TradesBackbone
Customer ops: Relay for appointment businesses, TradesBackbone for trade shops.
ReputeLift
Review asks at the right moment, and getting found in Google and AI search.
SynthPrism
Content: drafts the posts and publishes them on schedule.
Frequently asked questions
Straight answers about what SynthPrism does and how it works.
Who is SynthPrism for?+
SynthPrism is for local businesses whose owner is too busy doing the work to post: trade shops such as HVAC, plumbing, electrical, roofing, landscaping, cleaning and pest control, and appointment businesses such as salons, barbers, lash and brow studios, med spas, tattoo studios and groomers.
What does SynthPrism do?+
SynthPrism drafts your social posts and publishes them on a schedule. It suggests captions, makes the image, short video or voiced clip to go with a post, and puts the month on one calendar that publishes on time. If someone has to sign off first, you can send an approval link: they approve each post or ask for a change from a phone, with no account. The AI generation runs on third-party models, and the privacy policy names every provider and what is sent to each.
How does SynthPrism connect to the rest of the stack?+
SynthPrism is the content layer of one connected stack with Mycel as the brain. Mycel holds the business's memory, Relay (for appointment businesses) or TradesBackbone (for trade shops) runs customer ops, and ReputeLift handles reviews and getting found in search. When your SynthPrism brand is connected to Mycel, caption ideas can draw on the business details kept there, so you do not type them twice.
Which social platforms can SynthPrism publish to?+
SynthPrism publishes to Bluesky, Facebook Pages, Instagram Business and Pinterest today: you connect each brand's own accounts (Bluesky with an app password; Facebook, Instagram and Pinterest by signing in to them), and SynthPrism auto-publishes on your schedule. TikTok's adapter is built and waiting on TikTok's publishing approval. YouTube publishing is built but is not available to customers until YouTube approves SynthPrism's integration. X publishing is live on paid plans, and each X post uses generation credits. Regardless of platform, you compose and schedule posts on a shared calendar and queue content once to stay consistent.
How does SynthPrism control AI generation costs?+
Every user has a monthly AI allowance, and SynthPrism shows an upper-bound cost estimate before each generation so there are no surprises. A per-brand spend rollup gives you visibility into how much each brand is spending, so costs stay predictable as you scale.
How do I get started?+
Create an account, connect a brand and its social accounts with the in-app setup guide, and set your posting calendar yourself. If you want a walkthrough first, book an optional 15-minute call.